The gap between satire and reality has been completely dissolved in 2023 as it pertains to business decisions. It doesn’t matter how much wokeness is proven to be unprofitable. ESG-driven policies at corporations have demonstrated complete control over the old school desire for profits.
The latest brand to go fully woke is Skittles. The candy company, whose tagline is “Taste the Rainbow,” has advanced even further than than they’ve ever gone in the past with their LGBTQIA+ supremacy embrace by not only bowing to the trans-agenda, but also throwing race into the mix for good measure.
“Black Trans Lives Matter,” reads the packaging on their limited edition “Pride Packs.” The slogan, inspired (forced?) through their longtime partnership with GLAAD, is the most infuriating push they’ve made over the years. According to Daily Mail:
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the ‘woke’ marketing to Dylan Mulvaney being used in Bud Light advertising.
It’s the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to ‘support the LGBTQ+ community by amplifying and celebrating their stories’, according to Skittles’ official website.
In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.
LibsOfTikTok and other conservatives sounded off on Twitter, saying, “@Skittles is trying to turn your kids into BLM & LGBTQ+ activists. Their packaging also features a drag queen. Skittles have gone completely woke.”
End Wokeness posted, “Skittles has partnered with GLAAD, a group that supports sex procedures for kids. ‘Black Trans Lives Matter’ is now on their packaging too, for some reason. You know what to do…”
Spread the word. This is worse than a beer company or even a retailer. This is candy, heavily marketed to children. People can do as they please but when they get into the indoctrination business, it’s time for them to be canceled.
Sound off on my Substack.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker