Editor’s Note: Generally we do not celebrate coming hardship for anyone. Americans will be affected by this if The Economic Ninja and Zero Hedge are correct. With that said, bad coffee by a woke company could only head in the negative direction eventually. That eventuality may be upon them. Here’s Tyler Durden at Zero Hedge for more…
Starbucks shares plummeted by 16% during the early cash session, approaching the -16.2% level last seen during the Covid crash. If intraday losses surpass 16.2% and remain above this level at closing, it would mark the company’s worst single-day loss since the Dot Com crash in early 2000.
“Starbucks reported what’s perhaps the worst set of results of any large company so far” this quarter, analyst Adam Crisafulli of Vital Knowledge wrote in a note. William Blair downgraded the coffee chain, citing last quarter’s “stunning across-the-board miss on all key metrics.”
Starbucks reported a 4% drop in same-store sales in the second quarter compared with the same period last year, while analysts tracked by Bloomberg were expecting growth. In China, same-store sales plunged 11%. The company’s top geographic segments are showing a pullback in consumer spending.
On Tuesday evening, CEO Laxman Narasimhan started the earnings call with investors by clarifying his unhappiness with last quarter’s results.
“Let me be clear from the beginning. Our performance this quarter was disappointing and did not meet our expectations,” Narasimhan said.
He said major headwinds originate from a “cautious consumer,” adding, “A deteriorating economic outlook has weighed on customer traffic and impact felt broadly across the industry.”
Here’s a snapshot of the second quarter’s earnings results (list courtesy of Bloomberg):
- Comparable sales -4%, estimate +1.46% (Bloomberg Consensus)
- North America comparable sales -3%, estimate +2.05%
- US comparable sales -3%, estimate +2.31%
- International comparable sales -6%, estimate +1.36%
- China comparable sales -11%, estimate -1.62%
- Adjusted EPS 68c, estimate 80c
- Net revenue $8.56 billion, estimate $9.13 billion
- Operating income $1.10 billion, -17% y/y, estimate $1.35 billion
- Adjusted operating margin 12.8%, estimate 14.5%
- Operating margin 12.8%, estimate 14.4%
- North America operating margin +18%, estimate +19.5%
- International operating margin 13.3%, estimate 15.2%
- Channel development operating margin 51.7%, estimate 43.6%
- Average ticket +2%, estimate +2.41%
- North American average ticket price +4%, estimate +4.15%
- International avg. ticket -3%, estimate +0.1%
- North America net new stores 134, estimate 144.33
- International net new store openings 230, estimate 429.23
- Comparable transactions -6%, estimate -0.27%
- North America comparable transactions -7%, estimate -1.86%
- International comparable transactions -3%, estimate +1.37%
Goldman analysts Eric Mihelc and Scott Feiler told clients, “Expectations were for a clear sales miss and a modest EPS miss, but both came worse than the lowered bar.”
They added, “The miss was across geography and was as bad, if not worse, than worst fears.”
Other Wall Street analysts shared the same gloom and doom about the coffee chain (list courtesy of Bloomberg):
Deutsche Bank analyst Lauren Silberman cuts Starbucks to hold from buy
- Says the “challenging” results was a sign “headwinds are more pervasive and persistent than we expected, and we have limited visibility into the pace and magnitude of a recovery”
- Had thought comparable sales deceleration in the US was more transitory and isolated to a specific cohort
- However, with the decline in 2Q traffic and what seems to be limited improvement from Lavender and Spicy Refreshers, Silberman sees it being difficult to “underwrite a meaningful reacceleration,” which is key to the bull case
William Blair, Sharon Zackfia (cuts to market perform from outperform)
- After healthy demand over the past three years, Zackfia says the “tide has turned quickly,” with Starbucks posting the weakest traffic performance outside the pandemic or Great Recession
- China now “looks more fragile,” with comparable sales down 11%, and even Starbucks Rewards members “took a rare dip,” she adds
Jefferies, Andy Barish (hold)
- There was a “notable” miss on US and international comparable sales as well as EPS, and Barish says there is “no easy fix in sight to reaccelerate SSS near-term”
- Notes that international comparable sales was “similarly weak,” with traffic and comparable transactions both declining; China’s comparable sales miss and Middle East volatility more than offset positive comps seen in Japan, APAC and Latin America
- PT cut to $84 from $94
Citi, Jon Tower (neutral)
- Starbucks is “putting a lot of oars in the water to try and paddle” its way back to a stable comparable sales outlook that investors would be willing to underwrite
- However, Tower expresses concern that there is not enough “coxswain keeping oarsmen working in unison/with accountability”; adds that it ignores the “true leak in the bottom of the boat,” flagging broad consumer pushback to cumulative transaction growth and the value equation
- Notes China store margins are still in the double digits and the segment is profitable despite top-line declines
- PT cut to $85 from $95
Cowen, Andrew Charles (hold)
- “We believe 2024 guidance has been derisked as we model 0% NA comps & 3% EPS growth, the high end of the range”
- Expects shares to be in a “holding pattern” as Starbucks restores credibility while competition and tough macroeconomic conditions present headwinds
- PT cut to $85 from $100
Bloomberg Intelligence, Michael Halen and Jennifer Bartashus
- “Starbucks slashed fiscal 2024 same-store sales, revenue and EPS guidance and lacks a cogent plan to boost demand”
- “We believe several initiatives, including targeting overnight sales, dozens of new products and a four-week mobile- app upgrade cycle are overkill — a distraction unlikely to boost traffic”
On Tuesday, a similar story occurred at McDonald’s when the burger chain reported lower-than-expected quarterly sales growth.
Notably, working-poor consumers are pulling back spending in a period of stagflation (read here & here).
Bypass Big Tech Censors
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.


They face multi prong headwinds. Coffee is getting more global, surpassing tea. That drives up commodities for retailers. But, Bidenomics and global Ukraineflation are reducing demand for overpriced trendy food.
Real inflation is over 17% and real unemployment is almost 25%. Who can afford $7 coffee drinks?
In my area here in Idaho/Oregon they cost more than the other chains. They are my last choice every time.
Never could tolerate their swill or their leftard politics. My message is IT’S OK TO CIRCLE THE DRAIN!
I go to Starbucks whenever I’m in the mood for mediocre coffee and poor service from a clerk with an attitude.
I have never one time, since the opening the first franchise, walked in the door, driven through its drive-thru, or tried to bum a sip from a friend. I don’t drink communist coffee.
When you’re struggling to make your car and rent payment, increased insurance premium, keeping the utilities on and occasionally eating, giving up an expensive cup of coffee is a no brainer.
With “Bidenomics” being such a raging success, who can afford $5 for a cup of cofefe anymore? When could they ever, but did it anyway?