In a time when so much of modern media feels disconnected from enduring values, Volvo’s latest ad for the EX90 SUV stands as a beacon of what truly matters: life and family. The nearly four-minute commercial tells a moving story that begins with a simple yet profound moment—a man learning he is about to become a father.
From there, the ad follows the imagined journey of his child’s life, highlighting the pivotal role a parent plays in nurturing and protecting their family. With scenes of joy, curiosity, and togetherness, the commercial captures the universal beauty of family life.
The Volvo EX90 is seamlessly woven into this narrative, reinforcing its message as “the safest Volvo ever made—for life.”
Pro-Family Messaging: A Vital Reminder
In today’s media landscape, messages that affirm life and family are increasingly rare. Instead, many ads focus on the divisive, the fleeting, or the controversial. Against this backdrop, Volvo’s ad is not just refreshing—it’s necessary. It speaks to a cultural hunger for stories that celebrate what is enduring and sacred.
The ad’s timeline—beginning at the moment of conception and following the life of a growing child—feels especially poignant. It subtly but powerfully acknowledges the beauty of new life and the responsibility parents carry in guiding that life. This message, framed within the context of a family’s journey, resonates deeply in a culture that often seems to undermine these values. […]
— Read More: redstate.com
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
