In the wake of Kamala Harris’s defeat to Donald Trump in the recent presidential election, Hollywood is grappling with a stark realization: its influence on American culture and politics may not be as significant as once thought.
A prominent Hollywood talent manager revealed to Vulture that despite endorsements from some of the world’s biggest stars, Harris failed to secure victory.
“Hollywood doesn’t matter as much as it thinks it matters,” the manager noted, reflecting on the endorsements by A-listers like Taylor Swift, Beyoncé, and George Clooney, which did not sway voters as anticipated.
The entertainment industry is now facing a moment of introspection, with many in Hollywood acknowledging that the celebrity-driven political activism seen during Trump’s first term, often referred to as the “Trump Resistance Playbook,” is unlikely to be repeated. There’s a growing consensus that the industry had leaned too heavily into woke politics, potentially alienating a significant portion of the American audience.
In the aftermath of the election, Hollywood insiders predict a shift in strategy. With Trump’s re-election, there’s an expectation of less political sermonizing from the industry, a move away from the “woke” narrative, and possibly more media mergers as studios reassess their direction.
The departure of executives who were specifically hired to promote diversity, equity, and inclusion (DEI) in film and TV has already begun, signaling a possible retreat from the social justice focus that characterized much of the last decade’s content.
This election has served as a wake-up call for Hollywood, highlighting that while celebrities can command attention, their political endorsements might not translate into electoral influence. As the industry looks to the future under another Trump administration, the focus might shift towards entertainment that unites rather than divides, attempting to reclaim lost cultural relevance.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
