(Daily Signal)—When the Southern Poverty Law Center put Focus on the Family on its “hate map,” listing the conservative Christian nonprofit alongside chapters of the Ku Klux Klan, it made life a bit tougher, but the Christian group had already faced so many “cancel culture” attacks, it was ready for the blowback.
“We are Christians, we’re commanded to love people that don’t think the way we think, we’re commanded to endure evil patiently, which I feel that this is one of these exercises,” Focus on the Family President Jim Daly told The Daily Signal.
The SPLC, which gained its reputation for suing Klan groups into bankruptcy in the 1980s but now puts mainstream conservative and Christian groups on the “hate map” with Klan chapters, branded Focus on the Family an “anti-LGBTQ+ hate group” last month. As I noted in my book, “Making Hate Pay: The Corruption of the Southern Poverty Law Center,” the SPLC claims America is more hateful than it actually is, partly to raise money and partly to silence its political opponents.
The SPLC started putting conservative Christian groups on the “hate map” in 2010, leading to accusations that it is anti-Christian. The SPLC had a section on its website calling this a “major misconception” and stating that it does not put organizations on that “hate map” just because they oppose same-sex marriage. As evidence, the SPLC noted that it did not put Focus on the Family on the “hate map.” The language addressing the “major misconception” has since disappeared from its website.
For years, the SPLC claimed it was a “major misconception” that “the SPLC considers opposition to same-sex marriage or the belief that being LGBTQ+ is a sin as the sole basis for the hate group label.”
What’s the evidence against this “misconception,” according to the SPLC? You… pic.twitter.com/iBZdXl3MNQ
— Tyler O’Neil (@Tyler2ONeil) June 11, 2025
Daly noted that the “hate map” inspired a 2012 terrorist attack at the Family Research Council, a Washington, D.C.-based nonprofit that spun off from Focus on the Family. While a security professional foiled the attack, the terrorist later told the FBI he targeted the council using the “hate map.” The SPLC condemned the attack but has kept the council on the map ever since.
“I think what they’re trying to do is quite evil and quite horrible to the Christian community particularly, but also to the United States in general,” Daly told The Daily Signal.
He said he read the SPLC’s reasons for putting Focus on the “hate map.”
“Basically, they’re saying Focus on the Family is a Christian, biblically based group that thinks marriage should be between a man and a woman,” he noted.
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“As far as the SPLC and their list, the day after they announced us being on the list, we had about 15 protesters on the property, not on the sidewalk, outside the door of Focus’ entrance,” Daly recalled. He said the protesters were “kind of harassing our staff as they come into work.”
“I think that directly is at the lap or the feet of the SPLC,” he said.
Focus on the Family already receives threats and hate mail, but after the SPLC attack, “those instances are up slightly.”
Many companies use the SPLC’s “hate map” to screen potential clients and to “cancel” business relationships. While Daly expressed concern about this, he noted that many companies had already “deplatformed” his nonprofit.
“Focus was already experiencing the deplatforming,” he noted. “We have had definite problems with insurance, technology, and banking.”
Focus on the Family bought insurance from a U.K.-based company for 48 years and never filed a claim. “All they’ve done is taken money from us,” Daly explained. “They wrote me a letter and said, because of your position, Mr. Daly, on the definition of marriage, we can no longer underwrite you.”
“I thought, ‘You know what, I can’t wait until your actuary guys have a chitchat with you,’” the president said, wryly. “We’re the ones paying the bills for the rest of the people that are blowing it.”
Yet the “cancel culture” is not limited to insurance.
“We’ve had seven contracts when technology companies have signed an agreement to do work with us, midway through they’ve said, ‘Now that we know you don’t support gay marriage, we can’t work for you,’” he recalled. “We haven’t sued them like [Christian baker] Jack Phillips was sued by the [Colorado Civil Rights] Commission” for refusing to bake a custom cake to celebrate a same-sex marriage.
Daly said Focus on the Family just found other companies to do business with instead.
The Christian nonprofit won’t yield to cancel culture, he added.
“We’re gonna stand firm in the river of culture,” Daly pledged. “We’re not going to be moved by intimidation. We’re not going to be moved by the herd or cancel culture mentality.”
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.