Here’s our coverage of the boom and bust of the RV industry:
- April 2021: RV Sales Just Hit An All-Time High
- March 2022: RV Shipments Soar To Record For This Time Of Year
- July 2022: “All Of A Sudden, It Came To A Halt”: After Posting Fresh Records Just Months Earlier, RV Industry Grinds To A Halt
- Nov 2022: RV Boom Over? Monthly Shipments Plunge As Dealerships Overflow With Campers
- May 2023: RV Bust Worsens As Dealers Discount Trailers
- June 2023: RV Bust Kicks Into High Gear As Winnebago Records Big Revenue Miss
The latest results from the RV Industry Association’s June 2023 survey of manufacturers found more of the same: “Total RV shipments ended the month with 24,095 units, a decrease of (-46.4%) compared to the 44,942 units shipped in June 2022. To date, RV shipments are down (-49.2%) with 164,830 units.”
Rather than focusing on the continued RV downcycle — mainly the result of high borrowing costs which popped the demand bubble — we thought the most critical data from this report is the ongoing surge in demand for “Park Model RVs.”
“Park Model RVs finished June up 7.7% compared to the same month last year, with 391 wholesale shipments,” RVIA said in the report.
What are Park Model RVs? Well…
The most logical conclusion one can make about the soaring mobile home demand is possibly the worst housing affordability crisis in a generation has killed the ‘American Dream’ for many. We detailed this in a note last week titled Starter Homes Are Becoming Extinct, Making ‘The American Dream’ Unaffordable.
Following two years of negative real wage growth that has decimated the working poor and parts of the middle class, coupled with tens of millions of folks, have been priced out of the American Dream. It’s so evident that Home Depot now sells trailers called “Gateway Pad.”
Isn’t ‘Bidenomics’ Great?
Article cross-posted from Zero Hedge.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
