Are you an entrepreneur or small business owner wondering how to survive a bad economy? Look no further than the advice of Vic Keller, a serial entrepreneur and private equity expert. In a recent episode of the Rich Dad Radio Show, Keller shared his insights on how to prepare for and navigate difficult times.
One key takeaway? Be both a pessimist and an optimist. While it’s important to be realistic about the challenges ahead, it’s equally crucial to seize opportunities when they arise. Keller also stressed the importance of focusing on efficiency and protecting margins, as well as retaining and serving your customers through increased marketing and promotion.
But perhaps the most important factor in building a successful business? People. Keller emphasized the need for a talented and passionate team, and advised entrepreneurs to surround themselves with tenacious, ferocious learners who understand the economy. He also stressed the importance of treating employees as partners, rather than just employees.
So, whether you’re just starting out or trying to weather a storm, remember these key lessons: be adaptable, customer-focused, and efficient; stay true to your principles and mission; and surround yourself with the right people. And don’t forget to stay legal, ethical, and moral in your business practices. With these tips in mind, you’ll be better equipped to survive and thrive in tough times.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
