President Donald Trump is in the middle of a presidential campaign. He’s the victim of numerous lawfare attacks. Yesterday, a verdict put him on the hook for hundreds of millions of dollars. So surely he doesn’t have time to launch a new brand of sneakers, right?
It’s a best practice to never underestimate Donald J. Trump. Saturday, he launched his new line of tennis shoes.
“I’ve wanted to do this for a long time,” Trump said, adding, “I have some incredible people that work with me on things, and they came up with this…and I think it’s gonna be a big success.”
Trump sneakers dropping:
“The never surrender high top sneaker”
“POTUS 45”
“T-Red Wave” pic.twitter.com/8hxEv3ZeRN
— Reese Gorman (@reesejgorman) February 17, 2024
During his brief remarks, Trump hinted that this move could be an attempt to appeal to younger voters, saying, “We’re going to turn this country around fast. We’re going to turn it around. And we’re going to remember the young people, and we’re going to remember Sneaker Con.”
The line, aptly named Trump Sneakers, is available for pre-order online and features three different pairs of tennis shoes: a pair of high tops, a pair of red laceless athletic shoes, and a pair of white laceless athletic shoes.
The high tops, which are gold and have a “T” on the outside, are called the “Never Surrender High Top Sneaker” and are priced at $399. The athletic shoes, which feature a “T” and the number 45, are priced at $199. Each pair comes with extra laces and a Trump “superhero charm.”
It’s worth noting that the sneakers, perfume, and cologne sales are not connected to Trump’s presidential campaign or the Trump Organization. The former president’s name, image, and likeness have been licensed to CIC Ventures LLC to sell the sneakers.
The announcement comes just a day after Trump was penalized over $350 million for repeated financial fraud through his family corporation. Trump has said he intends to appeal the order.
This isn’t the first time Trump has licensed his name, image, and likeness to sell products. In 2022 and 2023, he struck a licensing agreement to sell NFT trading cards.
Sneaker Con, the event where Trump debuted the sneaker collection, is a well-known gathering that has become one of the premier events within the broader sneaker culture, which has grown significantly in recent years.
With the rise of sneaker culture, signature shoes have extended beyond athletes to musicians, actors, and now even politicians. Some politicians, like Rep. Jared Moskowitz, D-Fla., are considered “sneakerheads,” a term used to describe people who wear particularly desirable sneakers.
Article generated by Discern Reporter from corporate media reports.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
