(Zero Hedge)—In a new note out this week, Deutsche Bank laid out how it believes auto OEMs are going to shift their businesses to adapt to tariffs.
Deutsche Bank reports that automakers (OEMs) are adopting a wide range of strategies to navigate the uncertainty—adjusting pricing, incentives, and production plans on a rolling basis.
The situation remains highly fluid, with the Trump administration recently floating the possibility of temporarily suspending tariffs to allow more time for OEMs to adjust. However, Deutsche Bank emphasizes that the market should operate under the assumption that “all imported vehicles are currently subject to the 25% tariff,” with imported parts facing similar duties starting May 3.
In its April 15 update, Deutsche Bank observes, “Across OEMs, we continue to see a dispersion of reactions.”
For instance, Tesla has paused sales of U.S.-built Model X and S vehicles in China, while GM halted operations at its CAMI Assembly Plant. Mazda, Mitsubishi, and Subaru have also taken a variety of measures—ranging from absorbing price increases to stopping U.S. inventory shipments altogether.
Among notable strategic shifts, Ford is offering broad employee pricing discounts and reshuffling production to its Fort Wayne facility and Honda has publicly stated it will not raise consumer prices as it evaluates its response.
Meanwhile, Infiniti has indefinitely paused production of two crossover models built in Mexico and Rivian and several other EV manufacturers have so far maintained operations but are assessing longer-term impacts.
While some OEMs are absorbing tariff costs temporarily—Mazda, for instance, will do so through April—others are preparing to pass the cost downstream. Deutsche Bank notes that despite a lack of sweeping public announcements, “the cost impact will not be trivial,” as one unnamed CEO warned.
Deutsche Bank continues to track weekly developments and offers updated data in spreadsheet form upon request, cautioning investors that policy developments could shift “overnight.”
We noted earlier this week Deutsche was still cautious on auto stocks. In a note on Monday it said that as Q1 2025 earnings approach, automakers still face significant uncertainty from new tariffs. They expect strong early-year demand as consumers buy ahead of price hikes, followed by a slowdown in the second half as tariffs bite—pushing 2025 U.S. auto sales to 15.4 million, down from 16.0 million in 2024.
Ford and GM could see gross costs rise by over $10 billion, while Tesla and Rivian face smaller impacts due to their supply chains, the note said. These estimates assume a 25% tariff on imported vehicles and parts starting May 3, with exemptions for USMCA-compliant content.
Deutsche said it believes automakers will share the cost burden with dealers and consumers and use various cost-offsetting strategies. Still, Ford and GM may see a $4–7 billion EBIT hit annually.
“In such a context, we think Rivian may have the cleanest set-up given its relatively small exposure to the tariffs and prospects for a strong R2 product cycle (naturally subject to execution risk though),” analysts wrote.
“We continue to view Tesla favorably longer term as an embodied AI secular winner but acknowledge it faces many cross currents for the next quarter or two.
For Emergency Preparedness, Don’t Forget the Meds
Being prepared is more than just a good idea—it’s essential. We stock up on non-perishable food, bottled water, flashlights, and first-aid supplies, but one critical aspect often gets overlooked: access to vital medications. What happens if pharmacies close, prescriptions can’t be filled, or you’re cut off from medical care during an emergency?
That’s where Jase Medical steps in, offering a reliable solution to ensure you and your family have the medications you need when it matters most.
Jase Medical specializes in emergency preparedness kits designed to provide peace of mind through physician-reviewed, prescription medications delivered right to your door. Their flagship product, the Jase Case, is a comprehensive emergency antibiotic and medication kit priced at $289.95.
This kit includes 10 essential medications—five life-saving antibiotics and five symptom relief meds—that can treat over 50 common infections and illnesses, from urinary tract infections and pneumonia to skin infections and traveler’s diarrhea. With 28 add-on options available, you can customize the kit to fit your specific needs, including a KidCase for children ages 2-11.
The process is straightforward and hassle-free. Simply visit Patriot.tv/meds, complete an online evaluation, and have your order reviewed by a board-certified physician. Once approved, the medications are shipped discreetly from a licensed pharmacy to your U.S. address (with plans for Canada shipping coming soon). Each kit comes with detailed Med Cards outlining symptoms, dosing, and usage, making it easy to administer even in high-stress situations. These medications are shelf-stable and designed for long-term storage, empowering you to handle medical emergencies without relying on external help.
For those on the move, Jase Medical also offers the Jase Go kit for $129.95, a compact travel med kit covering over 30 common conditions encountered during adventures or trips. And for ongoing needs, Jase Daily provides an extended supply of your prescribed chronic medications to safeguard against disruptions in supply chains or extreme weather events.
Don’t just take our word for it—thousands of satisfied customers have given Jase Medical a 4.9-star rating, praising its role in true preparedness. As radio host Glenn Beck warns, “The supply lines for antibiotics already are stressed to the max. Please have some antibiotics on hand… You can do it through Jase.”
Whether you’re prepping for a hurricane, a power outage, or simply the uncertainties of daily life, Jase Medical ensures you’re not caught off guard. Head to patriot.tv/meds today to customize and order your emergency kit—because when it comes to your health and safety, it’s better to be prepared than sorry.