Demand for Bud Light has significantly declined in recent weeks in the midst of a boycott against the company for producing a can with a transgender influencer’s face on it, according to a mobile bartending company founder.
“There has been a ‘significant shift’ in consumer preferences,” Catarina Tucker, the founder of Barnastics, told Fox News. “Bud Light, once a popular option, is no longer capturing the attention or enthusiasm of event organizers and attendees.”
Barnastics, according to Tucker, allows customers to build a custom proposal, allowing them to see the demand for certain beverages. And, the data shows that demand for Bud Light “has plummeted completely,” she said, adding that “no one wants it at their event anymore.”
“There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular,” she remarked to the network.
About six weeks ago, transgender influencer Dylan Mulvaney revealed on social media that Bud Light produced a Mulvaney-themed commemorative Bud Light can, while Mulvaney claimed to be in a partnership with the light beer company. Boycott threats immediately followed, fueled by conservative commentators on Twitter.
Last month, the CEO of Anheuser-Busch, Michel Doukeris, said that just “one can” was produced with Mulvaney’s face and suggested that social media-driven “misinformation” and “confusion” was to blame.
The backlash has produced real consequences. In the month ending May 13, Bud Light’s U.S. sales were down 23 percent, according to Bump Williams Consulting. Target’s shares have plunged 20 percent since mid-May, wiping away $15 billion in market value, although that’s partly due to investor concerns about inflation’s impact on shoppers.
A report, citing industry data, found that a Bud Light competitor Modelo Especial is now the No. 1 selling beer. Within the United States, Modelo is owned by Constellation Brands. Outside the country, it is owned by Anheuser-Busch InBev, which also makes Bud Light.
Bill Newlands, the chief executive officer of Constellation Brands, told Newsweek that the four-week spike in sales had happened “quicker than we had anticipated.” “We thought that would take a little longer,” he continued to say. “We’ve been very fortunate that that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.”
Other Boycotts?
Restaurant chain Cracker Barrel now faces calls for a boycott after the company made social media posts celebrating “Pride Month” and promoting “diversity, equity, and inclusion” initiatives.
“We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table (and our rainbow rocker). Happy Pride!” the company wrote in a post. It included a photo of chairs with an LGBT rainbow flag-like design.
The Texas Family Project, a political advocacy organization, posted photos of the restaurant’s diversity, equity, and inclusion (DEI) efforts that critics say are an attempt to force left-wing propaganda into the corporate world. Some, like authors Christopher Rufo and James Lindsay, assert that DEI is merely a Marxist-inspired attempt to implement “left-wing racialist ideology and partisan political activism.”
“We take no pleasure in reporting that @CrackerBarrel has fallen,” the Texas Family Project wrote on social media. “A once family friendly establishment has caved to the mob.”
Cracker Barrel, like many other major corporations, has a DEI section on its website that says “discrimination, overt or through unconscious bias, has no place” at the restaurant.
After critical posts were made against the restaurant chain, the company’s Twitter account responded that its employees take “pride in creating a welcoming, safe atmosphere.”
The criticism and calls for boycotts targeting Cracker Barrel come in the midst of ongoing backlash against Bud Light, Target, and several other major brands. Target last month confirmed that it removed some pro-LGBT merchandise from its shelves after people noted that the company is selling “pride” clothing and items for small children, including infants.
For June, a number of large corporations have attempted to cash in on so-called Pride Month by offering related merchandise to shoppers. Government agencies, too, have adopted the LGBT flag color scheme, while President Joe Biden on Saturday promoted a Pride Month event at the White House as some critics noted that the White House placed the updated LGBT flag—including the transgender colors—in the center of two American flags.
A large number of negative social media posts about Pride this year are attacking companies for sliding to the political left and accusing them of sexualizing or grooming children, according to RILA Global Consulting, which tracks more than 100 million websites and social media pages per day.
That’s an abrupt change from last year, when a majority of negative social media posts were focused on brands being “inauthentic” and not truly supporting the LGBT population even as they expanded their offerings, the consulting group claimed. In May and June of 2022, there were fewer than 400 posts calling for Pride-related boycotts, RILA said. This year, in May alone there were more than 15,000.
The Epoch Times has contacted Anhueser-Busch for comment.
The Associated Press contributed to this report. Article cross-posted from our premium news partners at The Epoch Times. Image by Mike Mozart via Flickr, CC BY 2.0.
Why the National Debt Is the Looming Threat to Your Retirement Plans
The Hidden Crisis No One Is Talking About
Every day, headlines warn about inflation, market volatility, and global instability—but the greatest looming threat to your retirement might be something far more fundamental: America’s skyrocketing national debt.
You can learn more about how the national debt affects you by reading this 3-minute report titled, “Debt Will Hit $40T in 2026: Prepare Your Retirement Now“.
With debt growing faster than most Americans can possibly fathom, the government’s borrowing habits have reached historic—and dangerous—levels. To cover spending, Washington is making moves with their budget packages, tariffs, and taxes. Is it enough? No. It’s not even close to what would be necessary to stop out-of-control debt, let alone reverse it.
How Debt Erodes Your Nest Egg
There are only so many levers government and the Federal Reserve can pull to try to protect Americans, assuming that’s even a top priority for them. Unfortunately, pulling one level to relive one pressure invariably adds pressure from another direction. This is why prices keep going up even as inflation reportedly slows.
For retirees and pre-retirees, that’s a perfect storm. The dollars you’ve worked hard to save lose value, and your cost of living increases while your investments lag behind.
If you’re relying solely on paper-based assets—stocks, bonds, or mutual funds—you’re essentially tied to the same system that’s creating the problem. It’s a system that was designed to work well in the 20th century, not in today’s world with people living longer and the dollar rapidly losing value.
This is why the 3-minute report, “Debt Will Hit $40T in 2026: Prepare Your Retirement Now,” is so important.
The Precious Metals Hedge
Thousands of Americans are looking for a tangible, time-tested hedge: physical gold and silver.
Unlike paper assets, precious metals aren’t dependent on government policy or the stock market’s mood swings. They’re real, finite resources that have maintained value for thousands of years through wars, recessions, and inflationary periods.
In fact, during times of high inflation and fiscal instability, gold often performs its best—because it’s seen as a store of value when faith in the dollar weakens. This is why prices have skyrocketed this year and are expected by many economists to continue going up in the future.
Take Control with a Gold IRA
One of the most effective ways to protect your retirement from national debt fallout is through a self-directed Gold IRA. This IRS-approved account lets you hold physical gold and silver within your retirement portfolio, giving you:
- Direct ownership of your assets
- A hedge against inflation and dollar decline
- The control to diversify beyond Wall Street
Augusta Precious Metals specializes in helping Americans just like you take this step with confidence. The company has earned a strong reputation for transparency, education, and personalized service—making it one of the most trusted names in the industry.
The Next Step: Secure Your Financial Future
Augusta Precious Metals has helped thousands of Americans with at least $50,000 to invest from their IRAs, 401(K)s, TSPs, and other retirement accounts safeguard their savings through precious metals.
If you’re concerned about what the rising national debt could mean for your future, now is the time to act.
Read this 3-minute report titled, “Debt Will Hit $40T in 2026: Prepare Your Retirement Now“ and learn the simple steps you can take to protect your retirement.