A right-leaning friend (I call him a “Fox News Republicans”) recently asked me on Twitter if we’d gone too far with our attacks on Anheuser-Busch. His argument was logical, asking, “There are companies that do far more damage through Cultural Marxism than just taking on a transgender spokesperson or sponsoring pride parades, so why do they get a pass?”
He used as his example the story below about 645 employees of glass plants losing their jobs because their biggest customer was Anheuser-Busch and business is tanking.
“Should we move on to someone else?” he continued. “Redirect our efforts towards more worthy targets? Ease off on Bud Light to demonstrate forgiveness over a minor transgression compared to more egregious wokeness by other companies?”
Again, all of these questions/arguments are logical. They’re also wrong.
As unfortunate as it is that there are hundreds of employees of a company that lost their jobs because of our push against Anheuser-Busch, now is not the time to ease up. The pressure must be kept on Anheuser-Busch for two reasons. First, they haven’t actually learned their lesson as they continue to support wokeness with or without Dylan Mulvaney. Second and more importantly, the company’s ongoing pain is sending a message to other companies to tread lightly on woke issues. That’s a start. They need to be made to fear us more than they fear leftists.
The left has been able to take over much of corporate America’s mindset through fear. Radical activists have put tremendous efforts into bullying campaigns that harm businesses who aren’t woke enough. Granted, these efforts are heavily funded by people like George Soros and Mike Bloomberg, but that’s no excuse for the right’s inability to match them. We have the numbers. They have the billionaires and the radicals. We need to use our strengths, just as we’ve done with Bud Light.
Rather than give Anheuser-Busch a reprieve, we need to put the same efforts toward boycotts of other companies and organizations. It bugs me when I see conservatives on social media lambasting the radical messaging coming out of Hollywood, for example, then posting their thoughts about the latest Marvel movie they just paid to watch in theaters or on Netflix.
We’ve seen minor changes at one of the wokest companies in the world, Disney, as a result of some pressure. That pressure needs to be a full-blown boycott by anyone who loves America. The message needs to be that any movie or show they put out is going to bomb horribly. We don’t need to wait until it’s declared that the latest movie or show is woke. Just boycott them. And it’s not just a message to them. It’s a message to their investors.
But even boycotting is not enough. The left hasn’t found success by simply avoiding not-woke-enough companies. Their success is in the way they organize protests, send letters, make phone calls, and otherwise make news about their cause. By no means am I suggesting we should glue our hands to paintings in museums like the climate change cultists. That’s just dumb. But we should be applying far more pressure on those around us to join in boycotting and protesting woke companies.
We need to be activists in our own ways.
For some, activism can be as bold as changing our lives to benefit the cause. Missionaries are the original religious activists, following in the footsteps of the Apostles, who were willing to make bold changes in order to spread the Gospel. That’s the type of dedication we need from some if we’re going to make the right changes.
For others, activism can be as simple as boycotting loudly. Not shopping at Target is a start, but if losing your business is all you make them feel, it’s just a drop in the ocean. We need to not only boycott companies like Target but tell others they should do the same. We’ve all seen leftists wearing ludicrous T-shirts declaring their cause du jour. We should act similarly, either literally or figuratively, by spreading the word about companies whose actions we need corrected.
I’m not offering solutions. I’m just prompting thoughts. There are others out there who have the skills and resources to properly organize the types of actions we need. I’m just a guy behind a keyboard who no longer watches movies and never orders Chipotle. But I am hopeful that patriotic Americans can learn the lesson from what’s happening to Bud Light and come to the conclusion that we need to double our efforts, not back down. Here’s the article about the “Casualties of Wokeism” from Discern Reporter:
Casualties of Wokeism: Glass Bottling Plants Forced to Shut Down Over Bud Light Debacle
Anheuser-Busch’s botched promotion featuring transgender influencer Dylan Mulvaney has led to the closure of two glass bottling plants operated by Ardagh Group, a global glass producer and contractor for the company. As Bud Light continues to face significant financial losses and declining sales, approximately 645 employees will be laid off as a result of the plant closures in North Carolina and Louisiana, according to WRAL.
While the bottling company did not officially disclose the reason behind the closures, an investigation by WRAL revealed that the plants are shutting down due to plummeting Bud Light sales. Nationwide boycotts in response to the controversial Bud Light partnership with Mulvaney, known as “365 Days of Girlhood,” have adversely affected retailers, distributors, bars, and contracted companies associated with the brand.
Workers at the affected bottling plants reportedly observed a decrease in production after Mulvaney’s video announcement of the collaboration on social media gained attention in April. The impact of the boycott resulted in some machines being taken offline at the Louisiana and North Carolina plants, as noted by a machine repair mechanic interviewed by WRAL, who attributed it to “the Bud Light situation.”
An internal memo from Ardagh Group obtained by WRAL stated that the decision to close the two plants was due to slow sales with Anheuser-InBev. Longtime employees expressed little surprise at the closures, given that a significant portion of their business at those plants involved producing bottles for Budweiser and Bud Light.
Employees at the Wilson, North Carolina plant reportedly confirmed that their manager attributed the closure to the Bud Light boycott, with David Williams, a machine repair mechanic, stating, “‘Because of Budweiser no longer selling the bottle, they no longer needed our product.'”
Since the controversial promotion featuring Mulvaney and the subsequent backlash, Bud Light sales have suffered a decline that shows no signs of recovery. The brand has experienced substantial losses in market value and has taken various measures to mitigate the fallout. These steps include significant beer discounts, consumer rebates that make Bud Light practically free in certain markets, support for distributors, increased marketing efforts, a new summer ad campaign, and CEO Brendan Whitworth’s appearance on “CBS Mornings” to address the situation.
Despite these efforts, the negative sentiment surrounding the Bud Light brand persists, resulting in ongoing sales slides. NielsenIQ data provided to FOX Business by Bump Williams Consulting revealed that Bud Light sales were down 24.4% compared to the previous year for the week ending June 3. During the same period, Modelo Especial surpassed Bud Light as the top-selling beer brand on a dollar basis.
Mulvaney recently criticized the controversy surrounding Bud Light, highlighting the increased bullying and transphobia faced as a consequence. The transgender influencer also expressed disappointment with the lack of support from the company while dealing with transphobic incidents.
Sound off about this story on my Substack.
Why Bullion Beats Numismatics and Collectible for Your Safe or IRA
Precious metals continue to attract Americans seeking reliable ways to protect their wealth amid inflation, geopolitical risks, and stock market swings. Whether stored in a home safe or held inside a self-directed IRA, physical gold and silver deliver tangible value that paper or digital assets often lack. Yet investors must choose carefully between bullion—pure bars and coins valued mainly for their metal content—and numismatics or collectibles, where rarity, history, and collector demand heavily influence pricing.
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Numismatic coins and collectibles add substantial value from factors such as age, rarity, minting errors, or historical significance. A pre-1933 U.S. gold coin or graded proof piece can carry premiums of 30%, 50%, or even 200% above melt value. While this appeals to hobbyists, it creates complexity. Pricing depends on subjective grading, collector trends, and auction results instead of daily spot prices.
For investors focused on wealth preservation and retirement security rather than building a collection, bullion often delivers better results.
Lower Costs and Better Liquidity for Home Storage
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Stronger Fit for Precious Metals IRAs
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Numismatic and most collectible coins generally face heavy scrutiny from custodians due to valuation disputes and elevated markups. These higher premiums mean less actual metal ends up working inside the account.
Bullion avoids these issues. Its value links directly to verifiable spot prices, which simplifies reporting and lowers the risk of regulatory challenges. More of your IRA contribution purchases real metal instead of dealer profits or speculative upside. Over time, owning additional ounces that appreciate with the metal itself can create meaningful outperformance compared with high-premium alternatives that deliver fewer ounces.
Regulatory guidance from the CFTC and state securities offices repeatedly cautions against aggressive sales of expensive numismatics or “semi-numismatic” coins for IRAs. For retirement planning, transparent bullion from established providers reduces risk and aligns better with long-term goals.
How to Get Started with Bullion
Begin by clarifying your goals. Are you protecting savings in a safe, or moving part of a retirement account into a precious metals IRA? Focus on the number of ounces you can acquire at current prices rather than chasing marked-up collectibles.
Diversify sensibly: use gold for core preservation and silver for its blend of industrial and monetary qualities. Mix coins for easier divisibility with bars for lower per-ounce costs on larger buys. Arrange secure storage—whether at home with proper insurance or through professional facilities.
As economic uncertainties linger and faith in conventional assets erodes, bullion continues proving its worth as a dependable store of value. Its direct approach avoids the hype that sometimes surrounds collectible markets and keeps the focus on the metal itself.
For investors prepared to strengthen their portfolios, Advisor Bullion supplies the expertise and selection needed to acquire high-quality bullion efficiently. Whether building personal holdings or integrating metals into an IRA, their emphasis on transparent, investment-grade products helps secure more ounces today that support greater financial security tomorrow. In a complicated financial landscape, bullion’s clarity and reliability make it the smarter foundation for protecting what matters most.