(Zero Hedge)—A recent report from Variety claims that the top echelons of Disney are scrambling to figure out how to entice the male demographic back into theaters, specifically Gen Z men. Apparently, a media company alienating 50% of their audience base is, in fact, a bad business decision. The mind boggles…
Keep in mind, this is the same company that coined the phrase “The Force Is Female” and “Her-O” (instead of “Hero”…very clever). This is the same company that tried to embed gay and trans characters into movies for toddlers. This is the same company that actually went to war with the state of Florida to force them to accept LGBT and gender fluid indoctrination in public schools in opposition to the vast majority of the voting population.
Finally, this is the same company that tried to bait and switch legendary male heroes for feminist “Girl Boss” heroes in every significant action/fantasy/sci-fi franchise they own the rights to.
They turned Star Wars and Marvel, two of the biggest box office properties of all time, into the menstruation huts of the cinema world. They went from making billions per project, to bombing harder than Nagasaki in theaters and in streaming.
The crux of the problem is that media companies have systematically eliminated any factors that might remotely interest men. This was not an accident, they did this by design. This includes going to war against the “male gaze” and the archetype of the male protector (knight in shining armor). Female protagonists alone are not a deal breaker, but remove all femininity, all sex appeal and browbeat the audience with anti-male messaging about how women “don’t need no man” and there goes your biggest potential cash pool.
Disney has been at the forefront of the woke deconstructionist agenda to rewrite or destroy every masculine western pop culture figure of the past 50 years. They treated these icons as sacrificial lambs; joyfully slaughtered to appease the demonic gods of feminism. And now, they want the men they openly despise to come running back with wallets in hand?
That’s a new level of crazy. But hey, that’s Disney.
Even worse, the Variety story doesn’t indicate that Disney ever plans to admit what they did wrong. Anyone waiting around for an apology doesn’t understand how the political left operates – They never admit they are wrong.
As Variety notes:
“Leadership at Walt Disney Studios has been pressing Hollywood creatives in recent months, multiple sources tell Variety, for movies that will bring young men back to the brand in a meaningful way…”
“Every film studio is looking for better ways to convert young audiences into habitual moviegoers. Numerous studies show that Gen Z men in particular are a lonely, gaming-obsessed group who were hampered in their formative years by COVID-19 lockdowns — not the easiest segment to grasp…”
It sounds like they still hate the Gen Z male demographic while pretending as if those men are mysterious, stunted and hard to please. At no point does Disney question their previous DEI production policies. The obvious conclusion is that woke politics and the targeting of masculinity drove the male demographic away. Almost every Disney film with overt woke messaging has lost significant earnings in the past five years.
Some people argue that Disney doesn’t care about profits anymore and they are willing to sacrifice the box office in the name of promoting progressive ideology. Clearly this is not true if the company (along with hundreds of other companies) is now scrambling to remove DEI from their marketing and find ways to get men back to the ticket counter.
Even Disney still needs to bring in profits, not just to keep operations running but to maintain an image of cultural relevancy. They can dip into their reserves and pump out all the woke propaganda they want, but it doesn’t mean anything if no one is watching. Eventually they will collapse, and it will be for nothing. Their large cadre of leftist writers were laughing a few years ago at the “chuds”; now those talentless hacks are crying all the way to their local LA homeless shelter.
The bottom line is that when Disney says they want to court the male audience, what they really mean is that they need the moderate and conservative male audience. To do that requires more than original IPs, it requires a complete overhaul of the Hollywood system and a return to masculine formats more common in the 1980s and 1990s.
Disney no longer has the intelligence or imagination power on staff to create anything inventive or original. To appeal to conservative men, they would have to hire conservative writers, directors and producers, which they will never do. Instead, they will go through the motions of rehashing old franchises in a desperate bid to appeal to people’s nostalgia. This won’t work and the majority of their products will continue to flop.
Even if they remove all woke messaging from their content, new movies still have to be good. They don’t know how to make anything good and the DEI hires infesting their company halls will continue to drag them down into failure. Disney’s renewed quest for the male audience is a case study in Get Woke, Go Broke.
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