People look forward to retirement because it allows them to enjoy the fruits of their labor, spend more time with loved ones, pursue hobbies, and travel. Seven in 10 (69%) Americans plan to retire, but of those who don’t think they will, 42 percent believe that they will never have enough savings to do so.
That’s according to a new survey of 2,000 adults split evenly by generation, where 22 percent of Gen Z, 19 percent of millennials and 18 percent of Gen X don’t believe retirement is in their future.
Most Americans struggling to accomplish life goals
Despite approaching their 60s, 37 percent of Gen Xers say they won’t be retiring within the next 10 years. In addition to their savings concerns, respondents plan to keep working in fear that they need their income to support their family (21%) or because they started planning too late (22%).
About one-quarter (26%) admit the fact that they never started planning for retirement will likely deter them entirely. Additionally, seven in 10 (71%) of respondents feel they are behind on certain life goals they thought they’d reach by now. These goals include their living situation (51%), career path (47%) and starting a family (41%).
Conducted by OnePoll on behalf of Prudential, results found 52 percent also admit they’ve fallen short of the amount of retirement savings they planned to have by now. And the retirement planning mindset varies greatly by generation. Forty-five percent of Gen Zers started thinking about retirement before the age of 20 and another 33 percent had it top of mind in their 20s.
On the flip side, one in 10 Gen Xers admit they still haven’t started thinking about it, more than any other generation. In fact, almost one-third (29%) of Gen Z think about retirement “always”, while 50 percent of baby boomers say it crosses their mind “often.”
However, if respondents were hypothetically to retire tomorrow, millennials feel the most prepared (71%), compared to 66 percent of Gen Z and 62 percent of Gen Xers.
“The survey data show that many Americans need help when it comes to reaching their retirement and other financial goals,” says head of Prudential Financial’s Direct-to-Consumer business, Michelle Samuel. “Many people have been saving, but they want a better handle on where they are. Others aren’t confident they’ll be able to stop working, and they need guidance to show them a path to retirement.”
How to plan for retirement
Almost one third of Americans (28%) said that they do not have a strong understanding of what to do to plan for retirement. This was not a surprising finding when many aren’t familiar with the most common financial products used in retirement planning.
More than half of Americans (59%) don’t have a 401(k), one of the primary savings vehicles for retirement. Of those who do, 21 percent don’t know how much money they have.
On top of that, the majority of respondents either don’t have or don’t know what IRAs (65%) or annuities (72%) are. Similarly, two in five (42%) don’t have life insurance and another 11 percent don’t know what it is.
Retirement is not the only area where people aren’t planning in advance. Three-quarters (75%) of respondents spend less than a year planning for major financial decisions, with 15 percent of Gen Zers spending one week or less.
“The good news is that there are places people can turn to for help. Consumers can tap into online tools to get a better read on where they stand and some next steps,” says Samuel. “They can also find a trusted advisor, including virtual advisors who make it easy to get people started from the comfort of their home.”
Survey methodology:
This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Prudential between March 23 and March 28, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Article cross-posted from Study Finds.
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Safeguarding Your American Dream: Discover the Power of America First Healthcare
In today’s economy, healthcare costs remain one of the biggest threats to financial stability and family security. Americans work hard to build a better life, yet rising medical expenses can quickly erode savings, force tough trade-offs, and even push families toward debt or bankruptcy. Medical bills continue to rank as the leading cause of personal bankruptcy in the United States, with millions facing underinsurance or unexpected out-of-pocket burdens that no one plans for. Many turn to government-run marketplace plans under the Affordable Care Act, hoping for relief, only to discover that what appears affordable on paper often delivers higher long-term costs, limited real protection, and coverage that may not align with personal values or family needs.
America First Healthcare stands out as a private insurance agency dedicated to helping conservatives and families secure better coverage and better rates through customized, values-aligned options. By conducting free insurance reviews, the agency uncovers hidden gaps in existing policies and connects clients with private alternatives that emphasize personal responsibility, small-government principles, and genuine affordability—often delivering up to 20% savings while providing stronger protection for the American Dream.
The allure of marketplace plans is easy to understand: open enrollment periods, premium tax credits for many households, and the promise of “comprehensive” benefits mandated by law. Yet recent data reveals a different reality, especially after the expiration of enhanced premium subsidies at the end of 2025. Enrollment for 2026 dropped by more than one million people compared to the prior year, with many shifting to lower-tier bronze plans to keep monthly premiums manageable.
These plans feature significantly higher deductibles—averaging around $7,500 nationally—and greater cost-sharing requirements. Families who once paid modest amounts after subsidies now face average premium increases of $65 or more per month, even as they accept plans that leave them responsible for thousands in upfront costs before meaningful coverage kicks in.
High deductibles create a dangerous barrier to care. Studies show that people in such plans are less likely to seek timely treatment for chronic conditions, attend preventive screenings, or fill necessary prescriptions. A seemingly minor illness or injury can balloon into major expenses when patients delay care until problems worsen. For a family of four, a single hospitalization, cancer diagnosis, or unexpected surgery can easily exceed the deductible, triggering coinsurance and out-of-pocket maximums that still leave substantial bills. One recent analysis noted that some proposed changes could push family deductibles toward $31,000 in future years, further exposing households to financial risk.
Beyond the numbers, marketplace plans often carry structural limitations. Coverage for certain critical services may include waiting periods or narrower networks that restrict access to preferred doctors and specialists. Preventive care is required to be covered without cost-sharing, but everything else—lab work, imaging, specialist visits, or ongoing treatment—typically waits until the deductible is met. This reactive model contrasts sharply with the proactive, holistic approach many families prefer, especially those focused on wellness, early intervention, and maintaining health to enjoy life rather than merely reacting to illness.
Values alignment represents another growing concern. Government-influenced plans operate within a framework shaped by federal mandates and political priorities that may not reflect conservative principles of limited government, personal freedom, and ethical stewardship. Families who want to direct their healthcare dollars toward providers and benefits that honor traditional values sometimes find marketplace options feel misaligned, forcing a compromise between affordability and conviction.
Private alternatives, by contrast, offer year-round flexibility without the restrictions of open enrollment windows. Independent agents can shop across a wider range of carriers to design plans tailored to specific family needs—whether that means lower deductibles for frequent medical users, broader provider networks, or add-ons that support wellness and preventive services from day one. Clients frequently report more stable premiums that do not automatically escalate each year, along with genuine cost savings once the full picture of deductibles, copays, and coverage depth is considered.
Take the experience of real families who made the switch. Amanda C. shared that her new plan felt “way better” than what she had through the marketplace. Johnny Y. noted his previous coverage kept increasing annually until he found a more stable private option. Sofia S. expressed delight with her plan and began recommending it to others. These stories echo a common theme: when families move beyond one-size-fits-all government marketplaces, they often discover customized protection that better safeguards both health and finances.
Founder Jordan Sarmiento’s own journey underscores the stakes. In 2021, a six-day hospitalization generated a $95,000 bill. Under a well-structured private “Conservative Care Coverage” plan, his out-of-pocket responsibility would have been just $500. That stark difference illustrates how thoughtful planning and private options can prevent a medical event from becoming a financial catastrophe.
Practical steps exist for anyone questioning their current coverage. Start with a no-obligation review of your existing policy to identify gaps—high deductibles, limited critical-care benefits, or escalating premiums. Compare total projected costs (premiums plus potential out-of-pocket expenses) rather than monthly premiums alone. Consider family health history, anticipated needs, and lifestyle priorities. Private agencies can present side-by-side options that include stronger wellness incentives, broader access, and plans built on shared values of self-reliance and freedom.
In an era when healthcare inflation continues to outpace general cost-of-living increases, relying solely on marketplace solutions carries growing risk. Families who proactively explore private alternatives frequently achieve meaningful savings while gaining peace of mind that their coverage truly works when needed most.
America First Healthcare makes this exploration straightforward through its free review process. Families and individuals receive personalized guidance to close coverage holes, reduce unnecessary expenses, and secure plans that align with conservative principles—protecting wallets, health, and the American Dream without government overreach. Many who complete a review discover they can enjoy better benefits for less, often saving up to 20% while gaining the customization and stability that marketplace plans struggle to deliver.
Ultimately, protecting your family’s future requires looking beyond the marketing of “affordable” government options. By understanding the long-term costs hidden in high deductibles, shifting coverage tiers, and values mismatches, Americans can make empowered choices. Private, values-driven insurance offers a smarter path—one that rewards diligence, supports wellness, and delivers real security. For those ready to move beyond the limitations of traditional marketplace plans, a simple review can reveal options designed to serve families, not bureaucracies. The American Dream thrives when individuals and families retain control over their healthcare decisions, and thoughtful private coverage plays a vital role in making that possible.