(End of the American Dream)—It appears that something incredible is beginning to happen. Even in the midst of all of the chaos and turmoil that we are witnessing in our society right now, God is on the move. Large numbers of young people have been giving their lives to Jesus and getting baptized on college campuses all over the country, and Bible sales are way up in 2024. In fact, it is being reported that through the month of October Bible sales in the U.S. were 22 percent higher than last year…
Bible sales rose 22% through October compared to the same period last year, according to data released this month by Circana Bookscan. Total U.S. print book sales were only up 1%, according to The Wall Street Journal, which first reported the trend.
“The religion book market has been a bright spot of growth within the total book market since the pandemic,” Brenna Connor, an industry analyst with Circana, told Fox News Digital in a statement. “Bibles are leading that growth, but other subjects like Christian Life and Biblical Studies are also up, reflecting increased interest for Christian subjects in the U.S.”
I have never heard of anything like this happening before.
Bible sales have been rising since the first year of the pandemic, and this year they took off like a rocket…
Print Bible sales hit a five-year low of just under 8.9 million in 2020, according to Circana’s data, before beginning to tick upward again. Sales surpassed 13.7 million in the first 10 months of this year, Circana reported.
Interestingly, this is taking place at a time when the percentage of the population that identifies as “Christian” has hit an all-time low…
The share of Americans identifying with a Christian religion hit a low of 68% last year, according to Gallup polling. Half a century ago, 87% of adults in the U.S. identified as Christian, Gallup found. About 28% of American adults are now religiously unaffiliated, according to Pew Research.
As a society, we just don’t embrace institutional churches the way that we once did.
Last year, I discussed the fact that church attendance in the U.S. is now far lower than it once was…
In 1958, a Gallup survey found that 49 percent of Americans had attended church within the past 7 days. That number started to decline during the ensuing years, and by 1972 only 40 percent of Americans said that they had attended church within the past 7 days. From 1972 all the way until 2012, church attendance within the past 7 days hovered right around that 40 percent figure. Unfortunately, over the past decade it has started to fall once again. Just prior to the pandemic, a Gallup survey found that 34 percent of Americans had been to church within the past 7 days, and now a new survey has discovered that it is down to just 31 percent.
And according to an article that was posted on Faithwire last week, the proportion of U.S. evangelicals that are giving to churches has dropped precipitously…
“The takeaway is that there has been a change over the last three years in terms of the generosity of the evangelical community, both toward church and toward nonprofit organizations or charities,” Mark Dreistadt said. “We’ve seen a drop in giving across the board.”
Infinity Concepts and Grey Matter Research found the “proportion of evangelicals giving to church fell 13 percentage points from 2021, constituting a 17% decrease in giving,” according to a press release.
While 61% of evangelicals gave to their local church in the 12 months before the study, this was down from the previous timeframe, when 74% of evangelicals had done the same.
Fewer Americans consider themselves to be “Christians” than ever before, church attendance is way down, and giving is way down.
But Bible sales are soaring.
What in the world is going on?
I think that what we are witnessing is a move of God that is happening mostly outside of the institutional churches, and it appears that young people are at the forefront of it.
In 2024, an organization known as UniteUS held a series of revival meetings at college campuses all across the country, and at school after school the response was amazing…
Tonya Prewitt, founder of UniteUS, explained, “We started at Auburn University. We had 5,000 students show up, and over 200 got baptized. We next went to FSU – Florida State, the second biggest party school in the nation. We had 4,500 students come, and I believe about 350 students got baptized at that event.”
The movement then swept through the universities of Alabama, Georgia, Tennessee, and South Carolina, with numbers growing along the way. Tonya calls the mission a simple one: Bring hope to a generation.
College student Haden Smith shared his experience. “Just getting to be with your neighbors and friends as they pray with you for your struggles and being open with those you normally wouldn’t be open with – it was just overall powerful,” he said.
And sometimes revival has erupted without any big organization being involved at all. For example, NPR has reported on the revival that was initiated by football players at Ohio State…
Students and players deemed it a revival. The story made national news, including appreciative stories in religious publications and Fox News. Now, as Ohio State University’s football team prepares for the college football playoffs, players like Henderson have a bigger platform to share their Christian beliefs.
Could all of this be the start of something really big?
Could all of this be the start of the end times revival that I have been writing about?…
The Remnant of the last days is going to do things the way that Christians in the first century did things. Have you ever wondered why so many Christian churches today do not resemble what you see in the Bible? Well, the sad truth is that over the centuries churches got away from doing the things that the Scriptures tell us to do, but now God is restoring all things. Without God we can do nothing, but with God all things are possible.
Right now, we have such an amazing opportunity. During the first century, there were only about 200 million people living on the entire planet. Today, the total global population is somewhere around 8 billion. That means the population of the world is about 40 times larger today than it was back in the first century.
I believe that we are on the verge of the greatest move of God and the greatest harvest of souls in all of human history, and I encourage you to be a part of what is happening.
As wars, natural disasters, pestilences and economic problems shake the globe, people are going to be searching for answers, and Bible prophecy will become one of the hottest topics on the entire planet.
During the years ahead, so many will be consumed with despair as their lives are totally turned upside down by the cataclysmic events that are coming. Instead of giving in to fear like everyone else will be, it will be a great opportunity for the people of God to rise up and take the message of life to a lost and dying world.
For some reason, a lot of people in the institutional church associate revival with prosperous times.
But often it takes a tremendous amount of shaking to turn people back to God.
During the very difficult years that are ahead of us, the shaking will seem unbearable at times.
It will seem like the worst of times, but it will also seem like the best of times because of the tremendous awakening that we will witness.
God is calling for His Remnant of the last days to arise, and no force on Earth will be able to stop that from happening.
Michael’s new book entitled “Why” is available in paperback and for the Kindle on Amazon.com, and you can subscribe to his Substack newsletter at michaeltsnyder.substack.com.
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.
What in the world is going on? People want JESUS not RELIGION. Most of the conservative church is now Calvinist or Baptist (choose one but rarely any other) and everyone in the country ain’t Calvinist or Baptist.
People found out during covid that a lot of churches and pastors don’t know what the hell they are talking about and routinely mix and match grace, law or whatever else to make a theology soup and people found out that is a nightmare. No thanks.
They aren’t coming back.
I don’t know what point you are getting at exactly, but if it’s not in the bible I don’t follow it. Even then, you have to be careful because so many out there misinterpret what the lessons are that the bible teaches. This is where the bible believing church comes into play.
This is nice and all but are these people becoming Conservative Christians or are they becoming Marxists/Leftists Christians that still want their Abortions, their LGBTQ-XYZ “Lifestyles”?
I’m a Conservative Catholic, who thinks the current Pope is a worthless Marxist.
And it doesn’t look like the catholic hierarchy is getting any better, so you may need to look at a conservative denomination. Good luck and God bless you and yours.
Where are the Bible verses to support the prophesy this article writes about?
The American church is ruled by the iron fist of Jezebel. Feminism and other Marxist ideology has ruined the church.
Milquetoast Ahab pastors are destructive to the cause of Christ. They need to get their house in order, grow a spine and push modern Jezebel feminism off of the tower and put Christ back in charge.
The end times will not begin until this dispensation end with the true believers who are alive raptured out. That’s the event that will allow the antichrist to come to power. Anyone hyping stories like this has a relatively thin understanding of the scripture, or they desire to feed on people’s fears for clicks. With J.D. Rucker I believe it’s a bit of both. Get your nose into the bible more than the news J.D.!!
1Thes4:15-18, “For this we say unto you by the word of the Lord, that we which are alive and remain unto the coming of the Lord shall not prevent them which are asleep. For the Lord himself shall descend from heaven with a shout, with the voice of the archangel, and with the trump of God: and the dead in Christ shall rise first: Then we which are alive and remain shall be caught up together with them in the clouds, to meet the Lord in the air: and so shall we ever be with the Lord. Wherefore comfort one another with these words.”
2Thes 2:6-8, “And now ye know what withholdeth that he might be revealed in his time. For the mystery of iniquity doth already work: only he who now letteth will let, until he be taken out of the way. And then shall that Wicked be revealed, whom the Lord shall consume with the spirit of his mouth, and shall destroy with the brightness of his coming…”
I’m not a bit. Wanted to see a video and no way to sign in. If you’re going to gate content, make your site better.
Now to hell with you
J. D. Rucker is the LAST person on earth to be giving advice about revival in America. Instead of preaching down his nose at us, he should be take his own words to heart. Anyone who doesn’t agree, or doesn’t know it yet, check out his website. TLD is regularly filled with filthy language (his favorite of all is the F-word but he has quite the four-letter vocabulary), the most vicious sliming and slander imaginable of anyone who dares to disagree with him politically, sickening scatalogical terms of the most foul kind (his favorites are p00p and shyt) and an obsession with violent porn at a level that, in a moral word, would have gotten him arrested for incitement. Again, don’t trust Rucker to pass out free moral advice. As a matter of fact, you would be better advised to do the exact opposite of whatever counsel he gives.