(Western Journal)—Jaguar Land Rover’s decision to fire the advertising agency behind its disastrous DEI-fueled campaign is a classic case of “too little, too late.”
Reported first by The Telegraph, this move is as obvious as it is overdue. The company’s attempt to rebrand with a woke, car-less ad was a monumental miscalculation, and now they’re scrambling to undo the damage. But let’s be clear: this shouldn’t have been necessary in the first place.
The ad campaign, launched in late 2024, was a wreck from the start. Brightly colored models (naturally mostly minorities of ambiguous gender), no cars, and a slogan that screamed virtue signaling rather than vehicle sales: “Copy nothing.”
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
- Read More: westernjournal.com
