Lew Rockwell: The Woke Plot

When people complain about woke culture, they usually think about universities. They are sick of fake courses, demands for diversity, constant complaints of oppression, and the like. What we need to realize is that the situation is much worse than that. Woke culture in universities is just one part of an insidious plot to make our entire society woke.

Dr. Paul Alexander writes on May 9, ““’When other priorities, like gender or race, are introduced as a metric of assignment and advancement, the foundations of performance-based competition are sacrificed and the emphasis on safety takes a backseat,’ a current Air Force instructor pilot and former trainer for Undergraduate Pilot Training, who spoke on a condition of anonymity due to fear of reprisal, told the DCNF.

‘As part of the larger military-wide effort to promote diversity in the service’s pilot ranks, the 19th Air Force command near San Antonio, Texas, ‘clustered’ racial minorities and female trainees into one class, dubbed ‘America’s Class,’ to find out if doing so would improve the pilots’ graduation rates. However, not only did the effort fail to boost minority and women candidates’ success rates, but officers involved say they were ordered to engage in potentially unlawful discrimination by excluding white males from the class, documents show.

‘When other priorities, like gender or race, are introduced as a metric of assignment and advancement, the foundations of performance-based competition are sacrificed and the emphasis on safety takes a backseat,’ a current Air Force instructor pilot and former trainer for Undergraduate Pilot Training, who spoke on a condition of anonymity due to fear of reprisal, told the DCNF.

A ‘significant backlog’ of pilot candidates waiting to begin classes offered the 19th Air Force, which conducts pilot training for the entire service at Laughlin Air Force Base in Texas, a chance to build a class from scratch, a spokesperson for Air Education and Training Command (AETC) told the DCNF. So, the 19th Air Force ‘clustered’ candidates from ‘underrepresented groups” into Specialized Undergraduate Pilot Training (SUPT) class 21-15, with the initial intent of roughly mirroring the racial and gender makeup of the U.S.”

The entire defense establishment has become woke, and this has become a means of spreading the American Empire. Fraser Myers points out: “‘I am intersectional… I am a cisgender millennial, who has been diagnosed with generalised anxiety disorder… I refuse to internalise misguided patriarchal ideas of what a woman can or should be… I want you to be unapologetically you, whoever you are…’

These are not the words of some blue-haired student or tedious Instagram activist. Rather, they come from a recruitment video for the CIA. The Central Intelligence Agency – infamous for ‘enhanced interrogation’, drone warfare and trafficking drugs to pay for foreign coups – has officially gone woke.

The recruitment video went viral. It outraged the right for portraying America as weak to its adversaries. And it outraged the left, who accused the CIA of dishonestly ‘co-opting’ progressive politics.

In truth, the CIA has been woke for some time – and no one should be surprised by its drift in this direction. The ‘Humans of CIA’ campaign, which highlights the diversity of the agency’s staff, has actually been running since 2019. A year before, Gina Haspel, despite her alleged involvement in ‘extraordinary rendition’, became the first female CIA chief – a move the Trump administration tried to spin as a victory for ‘women’s empowerment’.

It’s not just the CIA, either. The broader defence establishment is now bound up with woke politics. A watershed moment arrived in 2019 when MSNBC could proudly proclaim that the ‘military-industrial complex is now run by women’. As well as Haspel at the CIA, Andrea Thompson at the Pentagon was America’s lead weapons negotiator and in charge of the nuclear stockpile. The five largest arms contractors – Northrop Grumman, Lockheed Martin, General Dynamics and the defence arm of Boeing – were also run by women. In the same year, Raytheon, the world’s largest manufacturer of guided missiles, began its partnership with the Girl Scouts, apparently to ‘close the gender gap in STEM’.

Of course, for US militarism to be truly ‘intersectional’ it has to encompass race and sexuality as well as gender. At the weekend, the US Navy celebrated its first ever all-gay helicopter crew. Dow Chemical, which produced skin-burning napalm for the Vietnam war, has drawn media praise for its gay CEO. ‘How Dow Chemical Got Woke’, was how Bloomberg reported it. Earlier this year, ex-CIA chief John Brennan made headlines when he declared that he was ‘increasingly embarrassed’ to be a white man – perhaps not everyone can be ‘unapologetically themselves’ at Langley, after all.

Why do they bother? Why have the warmongers gone woke? Partly it is a question of image. Of course, just as big companies like to align their corporate missions to Black Lives Matter because it is too gauche to say they are out to make a profit, the CIA and the defence establishment cannot simply say that they are out to dominate other countries or defend US commercial interests.”

Wokeness has spread to the business world as well. Michael Rectenwald offers an outstanding analysis: “Why have the biggest and most profitable American corporations embraced leftist politics, as seen in their woke advertising and social justice activism? Hint: It’s not because they’ve become non-profits and taken up philanthropy.

Judging by the Ted Talks of woke American CEOs, by the woke corporate advertising, and by the public relations campaigns promoting corporate ‘brand activism,’ one might reasonably conclude that the most successful, for-profit corporate giants in America have gone out of the money-making business to become centers of leftist political propaganda. And it’s not only the most woke corporate behemoths that promote leftist political notions. Go to a startup crowdfunding portal and count how many times the word ‘democratizing’ is used to describe the mission of the startups there, or how many startup investments are pitched with the supposedly progressive political outlook of the prospective investor in mind.

What one encounters – from the boardrooms to the storyboards and beyond – is a nauseating, woke-up blend of equal parts Communist Manifesto, social justice handbook, sanctimonious sermon and used car sales pitch.

Just why has corporate America gone woke (while not yet broke)? Below, I run-down some of the possible explanations for woke capitalism or corporate leftism – from five to one – with five being the least compelling and one being the most.

5. The bosses are woke themselves.CEOs and other corporate executives went to business schools that weren’t that far away from social science and humanities departments. Business professors became friends with humanities and social science professors, who are notoriously left-leaning. Their leftism rubbed off on the business professors, who then spread it to their students, who went on to run corporate America.

4. To pander to their clients.Corporate leftism pleases the corporate customers with the most disposable income, those between 25 and 54, who likely live on the east and west coasts. This demographic includes millennials, whose politics are notoriously left-leaning. Choosing these ‘coastal elites’over the deplorables in ‘flyover states’ has been an easy decision. The deplorables have less money anyway and they can go to Hell if they don’t like corporate wokeness.

3. Being woke is easier than actually paying workers. Corporate wokeness acts as a placebo, a substitute for economic concessions by corporations. The statements of woke CEOs, the woke ads, the woke activism – these cost a lot less than higher wages and better benefits for workers, or lower prices for customers. Plus, the dummies seem to fall for it every time.

2. To keep the government wolf from the door.Woke capitalism appeases the political elite, putting corporations in the good favor of liberal lawmakers, in the hopes of favorable treatment from the latter. As liberals, these political operatives are more likely to impose burdensome regulations or to initiate anti-trust legislation that would pose big problems. Why not tell them what they want to hear?

1. Wokeness is itself part of globalist capitalism.Leftist politics are perfectly compatible with and supportive of the agendas of global corporate giants. Global corporations and leftist activists want the very same things:

Globalism – or, in Marxist terms, ‘internationalism’ – has always been a goal of the left and it has become a goal of multinational corporations. The latter extend their markets far and wide while the former think it advances the Marxist objective of ’workers of the world unite!’

Unrestricted immigration: Provides cheap labor for corporations and makes leftists feel politically edgy and morally superior for being anti-racists who  everyone – whatever their race, religion, gender or sexual orientation – including Mexican gang members running drugs and children? –  into the country, but not to camp out in their living rooms.

• Transgenderism or polygenderism, the leading edge of leftist identity politics, is also good for business. It creates new niche markets for corporate products, keeps the workforce divided, and distracts leftists with daily arcana and absurdities.
• Getting rid of nations, stable gender, the family, Western culture and (why not?) Christianity – the hallmarks of leftist ‘progress’and avant garde politicking – also advances global corporatist objectives, removing any remaining obstacles to global corporate dominance. See this.

What happens if you oppose woke culture? Then you will be subjected to treatment like that of Communist East Germany. Heywood Floyd draws the parallel: ”Many have made analogies between the woke ‘cancel culture’ phenomenon and the Chinese Cultural Revolution. I think this is a great analogy, but I think that another, perhaps better, analog has been overlooked, namely the ‘Disintegration Directive’ of the East German Stasi.

Briefly, the Disintegration Directive, also known as the Decomposition Directive (officially Richtlinie 1/76 or the Zersetzung in German) was the approach that the East German secret police (the Stasi) took from 1976 onwards to crush dissent, or even potential dissent.

Before 1976, the Stasi used the conventional gulag-and-torture methods to control political opinion in the DDR. But in the 1970s, the DDR was seeking international recognition, so they needed a lower-profile method of suppressing opposition to Communism.

It specified a covert, much more psychological approach to maintaining the Communist monopoly on ideological discourse.

The goal was to destroy dissidents and potential dissidents socially and emotionally without resorting to arrest and imprisonment. The Stasi collected information about the victim’s private life, and proceeded to ‘disintegrate’ their careers and their family and private life.

Damaging lies (or truths) would be conveyed to employers until the target was rendered unemployable. Relationships with spouses and kids would be poisoned with gossip by operatives, professional failure, and financial stress. Friends would be warned away through the grapevine.

The goal was to destroy the reputation of the target and make him so preoccupied with his personal difficulties and emotional turmoil that he had no will to question the government of the DDR. It was done covertly, and often victims weren’t believed even if they discovered it.”

Let’s do everything we can to fight against the woke plot to impose tyranny on us.

About the Author

Llewellyn H. Rockwell, Jr. [send him mail], former editorial assistant to Ludwig von Mises and congressional chief of staff to Ron Paul, is founder and chairman of the Mises Institute, executor for the estate of Murray N. Rothbard, and editor of LewRockwell.com. He is the author of Against the State and . Follow him on Facebook and Twitter.

Article cross-posted from Lew’s Blog.