(Zero Hedge)—President Trump’s second term will likely be regarded as a major public health inflection point, driven by the “Make America Healthy Again” (MAHA) movement. The initiative aims to revolutionize a broken system rigged against patients—creating disease and then profiting from it—while also targeting reform of the nation’s food supply chain, which is dominated by the processed food industrial complex.
Goldman analysts Leah Jordan and Eli Thompson provided clients with early indications that consumers are shifting and seeking “better-for-you options” at the supermarket.
“Softer snacking demand with outperformance in better-for-you options,” Jordan wrote in a note to clients earlier this month.
She continued, “Several packaged food companies noted a slowdown in snacking demand as consumers focused on essentials in the current backdrop. However, better-for-you categories (e.g., high protein) have been outperforming, although select indulgences are resonating as well, noting relative strength in seasonal confection for HSY (e.g., Valentine’s Day and Easter) and cookies (over crackers) for MDLZ.”
The analysts expect the MAHA theme to continue:
“We expect the ongoing consumption shift towards better-for-you to continue, while investors have also noted caution on snacking, with risks related to rising GLP-1 adoption (including the potential launch of oral options) and regulation changes (e.g., potential SNAP funding cuts for select categories, removal of certain dyes/additives). All in, we see continued tailwinds for natural/organic (Buy SFM) and protein (Buy SFD).”
They pointed to recent earnings commentary from major food companies, which revealed a noticeable slowdown in processed food sales between April and May.
Year-to-date snacking trends are on the decline.
Prioritize your health. Eat real food.
Americans are waking up to the rigged system that profits from our sickness.
Eat real food.
This is more than politics—it’s a movement for the nation’s future.
Recall that the “N” in SNAP (Supplemental Nutrition Assistance Program) means “Nutrition,” yet many recipients are buying soda bottles and candy bars. SNAP is also one of the nation’s largest welfare programs.
Expand your carbon footprint: Eat real food.
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.