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Jeff Bezos

The Hard Push: Jeff Bezos Invests $60 Million to Lower Costs, Improve Taste and Boost Nutritional Value of Fake Meat

by Arsenio Toledo, Natural News
March 22, 2024

Editor’s Note: We consider the very notion of lab-grown “meat” to be an abomination, which is why we have partners with an America First, long-term storage beef company in Prepper All Naturals. We benefit when our readers take advantage of 25% off at checkout with promo code “veterans25”.

(Natural News)—The Bezos Earth Fund has announced an initial $60 million commitment to establish a fund to improve alternative meats by making them cheaper and taste better.

Jeff Bezos’ fiancee, Lauren Sanchez, who is also vice chair of the Bezos Earth Fund, announced on Tuesday, March 19, the creation of the Bezos Centers for Sustainable Protein (BCSP).

The $60 million will fund the creation of BCSP research centers in multiple universities over the next five years. These research centers will focus on reducing the cost of manufacturing fake meat and boosting the quality and nutritional value of so-called “sustainable protein products.” The initial investment will also go toward initiatives to enhance the flavor and texture of artificial meat. (Related: Bill Gates, Jeff Bezos pushing for a new lab-grown meat industry that harvests the blood of unborn cow fetuses.)

“There are also enormous opportunities to enhance the texture and boost flavor through innovation in cell biology and engineering,” said the Bezos Earth Fund in a statement.

The initial investment is part of the Bezos Earth Fund’s commitment to provide $1 billion to “food transformation.” This has seen Bezos’ vast fortune be directed to projects related to reducing methane emissions, boosting the seaweed farming industry and researching alternatives to crop burning, among others.

Consumers still unlikely to transition to eating fake meat due to cost, taste and nutrition

In a press release published by the Bezos Earth Fund, the fund noted that the initial investment would apply to innovation on all kinds of alternative proteins, including plant-based, lab-grown and fermented meats. Funding will be directed to any initiatives that target the “major barriers” to the industry’s growth, those being lowering costs, increasing quality and boosting nutritional benefits.

These issues have significantly stifled the growth of the cultivated meat industry. So far, only two such companies have received the Food and Drug Administration’s approval to sell their fake meat products, showing that these kinds of food items are still a long way from entering the mainstream market affordably.



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A study from the nonprofit Good Food Institute also found that consumers are mostly concerned by price and then by the taste of the food items they eat and the main reasons why they are discouraged from purchasing plant-based products.

To date, cultivated meat costs about $17 per pound to produce, which could make them cost at least $40 per pound once they reach grocery stores. Plant-based beef costs twice as much as normal beef, and four times that of chicken. These prices have made investments drop by 78 percent in 2023.

In her announcement of the BCSP, Sanchez claimed “innovations” were necessary in the lab-grown meat industry to allow the world to “feed 10 billion people with healthy, sustainable protein throughout this century.”

“This will need a ton of innovation,” she added. “We’re investing heavily in [the] livestock sector and inventions that will give customers meat options that are better for the Earth.”

Learn the latest developments in the lab-grown meat industry at FakeMeat.news. Watch this clip from “The HighWire” as host Del Bigtree and co-host investigative journalist Jefferey Jaxen discuss the collapse of the fake meat industry.

More related stories:

  • Franken-meat grown from chicken cells in labs set to take over U.S. restaurants and supermarkets as GLOBAL FOOD RESET begins.
  • U.S. authorities greenlight sale of lab-grown chicken – “Franken-chicken” coming soon to your grocery shelves and restaurant tables.
  • CLIMATE FAIL: Study finds lab-grown meat generates up to 25 TIMES MORE C02 than conventional beef production.
  • Global fake food market projected to be worth up to $3 trillion in the near future.
  • Fake meat companies are failing as consumers abandon processed plant-based alternatives to real meat.

Sources include:

  • Expose-News.com
  • BusinessInsider.com
  • FastCompany.com
  • Observer.com
  • Brighteon.com

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Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures

The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?

That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.

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The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.

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As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.

If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.

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