There’s yet another Covid variant in the headlines – it’s Omicron XBB 1.5 if you want to know. It honestly doesn’t really matter at this point – but it does provide an interesting lesson in the nature of propaganda narrative construction and how, past a certain point, they take on a life of their own.
These days, self-driving cars are in the news a lot. Give it a few years, and driving your own car will be seen as “selfish”, “dangerous” and “old-fashioned”.
But Covid has become a self-driving narrative.
It is a self-perpetuating machine, not out of the control of its creators, but currently set to auto-pilot. We’ve reached the propaganda singularity – that point at which too many people have too much riding on the supposed “reality” of Covid to ever let it die.
If the originators of the Pandemic lie were to speak out – to admit the planning of the scam, explain how it was done and claim Covid never existed – they would be ignored or shouted down. And all the fake “science” they paid to create would be used as “evidence” they were wrong.
This is not accidental. It is the ultimate aim of propaganda. The media is an industrial machine designed to turn a collection of lies into a story, a story into a belief, and finally – most importantly – a belief into an unquestioned part of the collective reality.
This is not a new process but it usually takes years and years, Climate Change being the obvious recent example. Covid has shown us the process massively accelerated, like a time-lapse of a seed becoming a flower.
The major part of this is engaging people’s profit motive. Money mostly, as always and forever, but aspects of ego and “virtue” and purpose play into it as well – all of that can be balled into a group we can roughly term “self-interest”.
Right now there are dozens – maybe hundreds – of universities and research labs around the world being paid millions of dollars in grants and subsidies to research “Covid” in one way or another.
New variants, new methods of testing, assessing the effectiveness of PPE, pandemic preparedness and prevention, updating testing assays, modifying vaccines…the list goes on and on.
You name some small area of the “pandemic” narrative, and I can guarantee that some guy in a lab coat is out there being paid to write papers about it.
An army of people – people who likely never had any role in creating the fake narrative, and may well believe it’s entirely real – are now in the position where their very livelihood depends on Covid existing. They will NEVER allow themselves to be convinced otherwise.
Everyone knows the Upton Sinclair quote “It’s difficult to get a man to understand something when his salary depends on not understanding it.” That certainly applies here.
But just as true, and just as relevant is this: It is very easy to find something when your salary depends on finding it. So the variants will keep on coming.
Covid has become a cottage industry. Sucking in money on one end, spitting out variants on the other.
And while, for the present, that is a quiet process running in the background, at any moment one of these “variants” can be plucked from relative obscurity and used to restart lockdowns and mask mandates and the whole pandemic spiel.
A little fear porn farm, with a ripening crop to be harvested as needed.
That’s the little lesson here – the ultimate propaganda victory is not to make everyone believe a lie is the truth, it is to make some people need it to be.
Coffee the Christian way: Promised Grounds
Article cross-posted from Off-Guardian.
Independent Journalism Is Dying
Ever since President Trump’s miraculous victory, we’ve heard an incessant drumbeat about how legacy media is dying. This is true. The people have awakened to the reality that they’re being lied to by the self-proclaimed “Arbiters of Truth” for the sake of political expediency, corporate self-protection, and globalist ambitions.
But even as independent journalism rises to fill the void left by legacy media, there is still a huge challenge. Those at the top of independent media like Joe Rogan, Dan Bongino, and Tucker Carlson are thriving and rightly so. They have earned their audience and the financial rewards that come from it. They’ve taken risks and worked hard to get to where they are.
For “the rest of us,” legacy media and their proxies are making it exceptionally difficult to survive, let alone thrive. They still have a stranglehold over the “fact checkers” who have a dramatic impact on readership and viewership. YouTube, Facebook, and Google still stifle us. The freer speech platforms like Rumble and 𝕏 can only reward so many of their popular content creators. For independent journalists on the outside looking in, our only recourse is to rely on affiliates and sponsors.
But even as it seems nearly impossible to make a living, there are blessings that should not be disregarded. By highlighting strong sponsors who share our America First worldview, we have been able to make lifelong connections and even a bit of revenue to help us along. This is why we enjoy symbiotic relationships with companies like MyPillow, Jase Medical, and Promised Grounds. We help them with our recommendations and they reward us with money when our audience buys from them.
The same can be said about our preparedness sponsor, Prepper All-Naturals. Their long-term storage beef has a 25-year shelf life and is made with one ingredient: All-American Beef.
Even our faith-driven precious metals sponsor helps us tremendously while also helping Americans protect their life’s savings. We are blessed to work with them.
Independent media is the future. In many ways, that future is already here. While the phrase, “the more the merrier,” does not apply to this business because there are still some bad actors in the independent media field, there are many great ones that do not get nearly enough attention. We hope to change that one content creator at a time.
Thank you and God Bless,
JD Rucker
