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Yet Another Covid “Variant”: Omicron XBB and the Self-Driving Narrative

by Kit Knightly
January 4, 2023

There’s yet another Covid variant in the headlines – it’s Omicron XBB 1.5 if you want to know. It honestly doesn’t really matter at this point – but it does provide an interesting lesson in the nature of propaganda narrative construction and how, past a certain point, they take on a life of their own.

These days, self-driving cars are in the news a lot. Give it a few years, and driving your own car will be seen as “selfish”, “dangerous” and “old-fashioned”.

But Covid has become a self-driving narrative.

It is a self-perpetuating machine, not out of the control of its creators, but currently set to auto-pilot. We’ve reached the propaganda singularity – that point at which too many people have too much riding on the supposed “reality” of Covid to ever let it die.

If the originators of the Pandemic lie were to speak out – to admit the planning of the scam, explain how it was done and claim Covid never existed – they would be ignored or shouted down. And all the fake “science” they paid to create would be used as “evidence” they were wrong.

This is not accidental. It is the ultimate aim of propaganda. The media is an industrial machine designed to turn a collection of lies into a story, a story into a belief, and finally – most importantly – a belief into an unquestioned part of the collective reality.

This is not a new process but it usually takes years and years, Climate Change being the obvious recent example. Covid has shown us the process massively accelerated, like a time-lapse of a seed becoming a flower.

The major part of this is engaging people’s profit motive. Money mostly, as always and forever, but aspects of ego and “virtue” and purpose play into it as well – all of that can be balled into a group we can roughly term “self-interest”.

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Right now there are dozens – maybe hundreds – of universities and research labs around the world being paid millions of dollars in grants and subsidies to research “Covid” in one way or another.

New variants, new methods of testing, assessing the effectiveness of PPE, pandemic preparedness and prevention, updating testing assays, modifying vaccines…the list goes on and on.

You name some small area of the “pandemic” narrative, and I can guarantee that some guy in a lab coat is out there being paid to write papers about it.

An army of people – people who likely never had any role in creating the fake narrative, and may well believe it’s entirely real – are now in the position where their very livelihood depends on Covid existing. They will NEVER allow themselves to be convinced otherwise.

Everyone knows the Upton Sinclair quote “It’s difficult to get a man to understand something when his salary depends on not understanding it.” That certainly applies here.

But just as true, and just as relevant is this: It is very easy to find something when your salary depends on finding it. So the variants will keep on coming.

Covid has become a cottage industry. Sucking in money on one end, spitting out variants on the other.

And while, for the present, that is a quiet process running in the background, at any moment one of these “variants” can be plucked from relative obscurity and used to restart lockdowns and mask mandates and the whole pandemic spiel.

A little fear porn farm, with a ripening crop to be harvested as needed.

That’s the little lesson here – the ultimate propaganda victory is not to make everyone believe a lie is the truth, it is to make some people need it to be.

Article cross-posted from Off-Guardian.

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Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures

The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?

That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.

From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.

The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.

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As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.

If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.

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